Sunday, June 30, 2013

Inspired - Sophia Amoruso

I have always been inspired by young entrepeneurs, in particular woman entrepeneurs. I love to read about their journey's and how they grew something they were passionate about and are now fortunate to be able to do something they love every day ... and on their terms. 

One of my favourites that I am always seeking stories on is Nasty Gal founder, Sophia Amoruso. So I'd like to share with you a little about her ...

In 2006 at the age of 22 Sophia Amoruso took her love of vintage fashion and started her ebay store in her apartment with just a few hundred dollars. She did everything herself - searched goodwill for her merchandise, shot and styled each look, wrote product descriptions and did her best to spread the word online (hmm this all sounds very familiar!)

Sophia didn't attend business college - she was an art student for a short period of time - but she has built her business on her passion and love of vintage clothing, the desire to not work for anyone else and the simple equation of you buy something and sell it for more!

The name Nasty Gal comes from Bette Davis 1975 album "Nasty Gal". Bette Davis was an ex-model and wife of Miles Davis. It represented the edge and style that Amoruso was so solidly building of her brand. 

Amoruso has built the brand on the backs of Instagram, Tumblr, Twitter and Facebook and translated "likes" into sales. Nasty Gal has a constant online conversation with its customers - they update their social networks five times per day and aims to get dressed with their customers everyday. 

Sophia sells 93% of it's inventory at full priced and refuses to do even the standard gimmicky marketing plays such as discounts for friend referrals. Nasty Gal has 250,000 customers visit the site once a day for at least 7 minutes. Top 10% visit the site more than 100 times in a month! Can we call this success? 

After a year and a half on ebay, Sophia had 30,000 friends on Myspace and was doing roughly $115,000 in sales.  In 2008 she was kicked off ebay (a blessing in disguise) and ditched Myspace for Facebook. 

5 years later, Nasty Gal has an estimated net worth of $250 million. The company is debt free and has been profitable from the start.

Love these 3 things :

No asshole policy!!
Everyone is individual and it's encouraged
Bring your dog to work :)

I am in awe of Sophia and what she has achieved. It gives me such inspiration that I too can achieve what I want to achieve! We all can.

Thursday, June 27, 2013

Megan Hess - Fashion House

This week over at Our Little Place I've had a chat to Illustrator Megan Hess
 in the People Behind The Book series.

Megan has collected her beautiful illustrations for her book aptly titled Fashion House 
and it is the perfect fit for the Our Little Place book shop.

Megan is such a beautiful lady and her work is gorgeous so I wondered
(like most interior obsessed people) what Megan's home would be like. 
So after a little investigation I came across this ...

Megan's home is a converted church in Melbourne where she lives with
 her architect husband and two young children.









It gets even better as we go into her closet ...




Please pop over and read about Megan in People Behind The Book.

If you'd like to shop for Fashion House, pop over here to the Our Little Place Book Shop.

♥ ♥ ♥ ♥ ♥

images via interiorsaddict, adoremagazine, akitecture

Wednesday, June 26, 2013

A Fashionable Wednesday - Long Skirts


I love a long skirt ...
(and I don't like the name maxi skirt by the way!)

I love long skirts no matter if they are on trend or not.
I love them for all seasons, day or night
They are so comfortable, yet casual chic

What do you think, do you like a long skirt?

images via pinterest

Sunday, June 23, 2013

Beautiful Home - Burleigh

I always love to see beautiful renovations of places right here on the Gold Coast.

So I was thrilled to see this Burleigh apartment featured in the latest Adore Magazine. 

This Brisbane couple purchased the beach view apartment in Burleigh, 
a very popular beach and surfing area of the Gold Coast and worked with 
Oliveaux interior designer Amanda Harris to create a perfect escape for the weekends.

Hmmm I don't know if I could handle this view!!! This is what makes the Gold Coast beautiful

The cabinetry is beautiful


There's nothing I don't love in this kitchen, I want it all. It is my new kitchen inspiration

Love the little pop of pink on the chairs



Umm ... I can look after it during the week for them!!!

all images via Adore Magazine and Oliveaux

Friday, June 21, 2013

Beautiful Home - Take 2

For those of you who have been reading my blog for awhile now (thank you)
do you remember this post I did on a beautiful home I loved here?
Well I've come across some more images of the same home and
the owners, Mara and Alex have since updated their Silver Lakes home and
it is looking so much brighter and even better than when we first looked at it.










Yep, I still love it ... but then again I do like white.

PS How awesome are these tiles in the above picture?? LOVE!

images via domaine home